In Chapter 2 the book talks about the companies vision and mission. A vision is an understanding of what the firm will be in the future. Mission is what the company stands for, its values and purpose. Working together, a vision and mission tells people about the firm's identity and future goals, but also gives employees a direction in which the company is headed.
Merck's mission statement is broken into three parts.
Our aspiration is to make great things happen.
With our research-driven specialty businesses, we help patients, customers, partners and our communities around the world to live a better life.
We deliver entrepreneurial success through innovation.
The first sentence talks about how Merck does not want to be an average company; they want to always be improving as a company. This means for their shareholders, customers, and employees. The second sentence defines what Merck will be doing as a company. Since, they work in a specialty business, Merck wants to maintain a high level of quality for their customers, alliances, and communities the companies work in. The last sentence talks about continuing to innovate products and services to continue long-term, profitable growth.
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